Despaña is a company established in New York since 1971. Nowadays it enjoys a great prestige in the city aknowledged through the sale and production of first quality products. This concrete project consists on redesigning the packaging of their key product, the Traditional Chorizo, manufactured in the heart of Queens. To that end new guidelines have been redefined using new typographies and graphic resources, keeping the original logo, but reaching a more actual global image, with an improved esthetic.
The project includes the design of the new packaging, its promotion, the design and development of a new site and the shooting of a cooking recipe (art direction and corporate video). In addition there have been some weekly promotions for its restaurant located in Soho and for their wines store.