Corporate image and slogan for Nafarroa Oinez 2013. Nafarroa Oinez is an annual festival celebrated to raise money for Vasque education. More than 100,000 people attend each edition, that in 2013 was organised in Tudela.
The project includes creating the brand, the slogan, a corporate image manual and promotional materials.
Taupadaz bat egin! (basque), connected through the beats of the heart, is a close and friendly message, very consistent with the values and principles of this organization. Thus the concept is represented by a flower formed by four hearts. The chosen colors are the main colors of that region, Ribera. The project had a very notorious presence in the local media, becoming the front page of several local newspapers.