Despaña Brand Food’s website project tries to capture the corporate aspects of the brand, which include individual pages for each of its stores and services in addition to an online shop.The project consists on the design of the user experience, the user interface, the site’s developing and the coordination between the different teams involved in the project.
Despaña is a company founded in New York over forty years ago, dedicated to import Spanish food and to manufacture its own products. The company does also have four stores-restaurants. Through this website we have tried to update the business corporate image to turn it into a more actual, clear, clean, easy and dynamic, keeping its original colors and logo, but adding new graphic elements, such as icons, new complementary colors, blank spaces, colored backgrounds or full screen photos.
The main features of this website are, on one hand the fact that the client himself has access to the backend to update and manage specific sections of the site, like news, online shop or downloads; and on the other hand, technical and design features as promotional sliders, responsive design, social media and mailchimp integration, customers advice, product valuation, store location or automatically shipping cost calculation.